Prepared by Ed Aversenti

Based on our 50 years of applying "synergistic" surface enhancement coatings to virtually every shape, size, and type of metal surface, we've discovered that the most successful projects usually have one thing in common; we must work closely and in partnership with our customers. In today's buzzword vocabulary, that process is called "concurrent engineering." But we've been doing that since we started solving surface-enhancement problems.

Ideally, there are five stages of interaction between Magnaplate and you, our customers. So we've organized our customer service around what we call "the five-part dynamics of surface enhancement."

Stage A - Pursuing Parameters
The first step is to discuss all aspects of the application with you. Starting the process is as easy as phoning us or E-mailing gmccinfo@magnaplate.com. Then we'll talk about what your process requires. What specifications are key? What parameters govern technical decisions and needs? What metal or metals are involved? What geometries? What areas of the part require masking? What does your part do? What performance problems have you experienced? What problems can you anticipate? And what quality management and process documentation issues must be addressed?

Comprehensive implementation of Stage A is guided by your completing our Engineering Data Form

Stage B - Choosing the Coating
Stage B is the selection of potential Magnaplate enhancement technologies. We review your blueprints, engineering drawings, specifications, and/or sample parts, to determine how best to solve your problems with one of our many possible surface treatment technologies.

Stage C - Testing the Technology
We send you several sample coupons, each coated with a different Magnaplate process. You will be able to see the "value added" to your prototype or production specimens.

Stage D - "Piloting" the Process
For a minimum evaluation charge, we run a pilot production process cycle on your parts and coordinate QC inspection. You then run reliability and failure analysis tests prior to naming us as a supplier.

Stage E - Scaling Up For Success
Full scale production begins upon receipt of your order. It sounds simple. But the enhancement of your parts through application of sophisticated metallurgical coatings is as much an art as a science. For optimum results, "concurrent engineering" helps to assure our mutual success.