General Magnaplate — a world leader in the science of surface enhancement for metals and other substrates — has announced that its Arlington, Texas facility has achieved AS9100:D certification.

Companies earn AS9100 certification by proving their operations continually meet stringent quality requirements in order to indicate their products are safe and reliable for use in the aviation, space and defense industry (AS&D).

The certification affirms that General Magnaplate has implemented and maintains a quality control system with policies and procedures designed to promote continuous improvement. To that end, General Magnaplate continually ensures quality control through internal audits, comprehensive documentation, ongoing training and company-wide adherence to correct procedures including risk assessment, remediation and communication.

“We are very proud of our AS9100 certification,” said Ashley Russo, chief operating officer at General Magnaplate. “Our associates have embraced a philosophy of continuous improvement, and the certification reinforces customer confidence in our ability to set and fulfill stringent standards for quality.”

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General Magnaplate, a global leader in engineered coatings technology, has announced that Ashley Saunders Russo has been appointed as Chief Operating Officer. Russo has been responsible for consolidating Magnaplate's operations through the merging of the Linden, New Jersey and the Arlington, Texas facilities and will continue to oversee ongoing business operations. Candi Aversenti will retain her position as CEO and Edmund Aversenti will stay on as President.

“Ashley brings an excellent energy to the company,” says Aversenti. “She is no stranger to running a successful business, with numerous accomplishments in the field of journalism and media production for over twenty years. Her ambitious and generous spirit will continue and refine the 70-year-old, three-generation legacy we have built at General Magnaplate as a technology leader in the field of engineered coatings.”

The consolidation of General Magnaplate's New Jersey and Texas facility began in July of 2019. The move combined all engineered coating processes under a single roof to maximize efficiency, improving lead times for clients and strengthening focus on customer satisfaction through innovation, performance, product quality and experience. Freeing up over 8,500 square feet, the upgraded Texas facility plans on completing the transition by the end of 2019 under Russo's guidance.

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General Magnaplate — a global leader in the science of surface enhancement for metals and other substrates — has completed its plant consolidation and closed its New Jersey facility. All operations will now take place at the recently upgraded plant in Arlington, Texas. 

Our investments in new equipment and upgrades to infrastructure will benefit our customers with a streamlined process flow, improving lead times for our customers. We’ve added to our talent base with additional quality, customer service, shipping and production personnel. Our expanded in-house and in-the-field sales teams continue to be available to our customers for coating guidance, quotes and facility visits.

With all coating processes now under one roof, our goal is to continue to serve our customers with dependable, on-time deliveries, and with the quality and service they have come to expect from us since 1952.

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General Magnaplate — a global leader in the science of surface enhancement for metals and other substrates — today announced it will consolidate its operations and merge its Linden, New Jersey and Arlington, Texas facilities.

By combining all its coating processes, controls and services under one roof, General Magnaplate will maximize its efficiency and take advantage of its substantial investments in modern equipment at the expanded Arlington facility. The enhanced process flow and operational performance will maintain and improve lead times for clients as General Magnaplate strengthens its longstanding focus on customer satisfaction through product quality, performance, innovation and experience.

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December 2018—With the holiday season upon us, General Magnaplate would like to share with you some of the ways we contribute to charitable causes, and humanitarian and educational programs in our community and worldwide.

This year, we are supporting Heifer International with a donation to several of their programs. One of these is a gift of honeybees which will be given to families to earn income through the sales of honey and beeswax. Another part of our donation goes towards gifts of milk and egg producing animals along with sheep, alpacas and llamas which have valuable wool that can be sold.

We also donate to Puppies Behind Bars, the American Red Cross, the Leukemia and Lymphoma Society, Kaleidoscope of Hope, Special Olympics, and the American Cancer Society. General Magnaplate has continued its membership with the Intrepid Sea, Air and Space Museum’s Anchor Society, supporting the Museum’s many education programs, exhibitions and maintenance of their extensive collection of historic artifacts.

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Building on the momentum of our recently expanded office and production space, we recently added a new robot to our PLASMADIZE® and thermal spray processes at our Texas facility. The new robot, an ABB IRB 6700, replaces an older model that had served us well for many years.

“Upgrading our robot ensures our ability to provide our customers with consistent, reproducible coating finishes every time,” says Vice President/General Manager John Larsen. “This new model also gives us more programmable options in less time, which means faster deliveries for our customers.”

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We’re excited to announce that we recently completed the construction of our new office space in our Texas plant. As part of this project, we also expanded our production space and modernized our equipment—enabling us to streamline our coating processes and better serve our customers.

General Magnaplate Texas operates out of two facilities. We constructed 3,500 square feet of new office space at one and renovated the other, including demolishing our old sales, quality control and production offices. This opened up roughly 5,000 square feet of warehouse space, which we now use for masking, incoming/outgoing inspection and production staging. In addition, we updated our TUFRAM® line with new, state-of-the art tanks and processing technology, enabling us to run more parts with greater speed and efficiency.

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Tripp Melcher

Tripp Melcher, Technical Sales, This email address is being protected from spambots. You need JavaScript enabled to view it.

Tripp Melcher joins our inside sales team at General Magnaplate Texas, providing our customers with technical advice and quotes from the Arlington plant. In the future, he will move to outside sales, where he will be responsible for providing advice on our smart coating solutions to our customers in Northern Texas, Oklahoma and Arkansas. Previously, Tripp was in the real estate industry. He graduated from the University of Mississippi with a BA in Marketing in 2016.


Nick Malinousky

Nick Malinousky, Management Trainee, This email address is being protected from spambots. You need JavaScript enabled to view it.

As our new Management Trainee, Nick Malinousky will be learning as much as he can about General Magnaplate’s coatings and business practices and will join our management team once he finishes rotating through our departments. Previously, Nick was the office manager for a construction company. He also interned as a Business Solutions Consultant for a New Jersey-based health and nutrition company. An Eagle Scout, Nick holds a BA in Computer Information Systems and MBA from Quinnipiac University.

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BrettEdCEFJun2018We’re proud to announce that Brett Ellerbrock, Technical Sales, has recently received his Certified Electroplater-Finisher (CEF) certification. He joins 1,700 other surface technology professionals who have, to date, received this esteemed designation from the National Association for Surface Finishing (NASF).

“The knowledge I obtained through this program is applicable every day in our industry,” Brett says. “It gives me a better understanding of the potential and limitations of each coating process we provide at General Magnaplate.”

“This certification is the only one recognized worldwide in the plating industry,” adds Ed Aversenti, President & COO. “It shows a commitment to education and accountability within our industry.”

The CEF Process

The goal of the CEF program is to expand engineers’ knowledge of electroplating and other surface finishing processes. The five-day course, which ran in Cleveland, Ohio, from June 4th to 8th, included 40 hours of seminars on a range of topics, including chemistry, electricity, electrochemistry, metallic corrosion, part fabrication, preparation and testing, as well as various plating processes for metals. At the conclusion of the course, Brett successfully passed its rigorous 2.5-hour exam.

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Ryan Spuler, Technical Sales, This email address is being protected from spambots. You need JavaScript enabled to view it.

Ryan Spuler edit
Ryan Spuler joins our Technical Sales team at General Magnaplate Texas, where he will handle outside sales in his territories of southeast Texas and Louisiana. Ryan comes to us from the maritime industry. Previously, he was the Sales Manager for Wrist Ship Supply in New Orleans. He also lived and worked in Singapore for 14 months. Ryan holds a BBA in Finance from Texas Tech University.



Marino Rosario, Plant Manager, This email address is being protected from spambots. You need JavaScript enabled to view it.

Marino Rosario editMarino Rosario has been promoted to Plant Manager at General Magnaplate New Jersey in Linden. For over nine years, Rosario worked in production on the NEDOX® and PLASMADIZE® lines. Now, he will be responsible for keeping all of our production processes moving smoothly—whether assisting employees with masking, answering questions, reading blueprints or assisting in production.



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