Tripp Melcher

Tripp Melcher, Technical Sales, This email address is being protected from spambots. You need JavaScript enabled to view it.

Tripp Melcher joins our inside sales team at General Magnaplate Texas, providing our customers with technical advice and quotes from the Arlington plant. In the future, he will move to outside sales, where he will be responsible for providing advice on our smart coating solutions to our customers in Northern Texas, Oklahoma and Arkansas. Previously, Tripp was in the real estate industry. He graduated from the University of Mississippi with a BA in Marketing in 2016.


Nick Malinousky

Nick Malinousky, Management Trainee, This email address is being protected from spambots. You need JavaScript enabled to view it.

As our new Management Trainee, Nick Malinousky will be learning as much as he can about General Magnaplate’s coatings and business practices and will join our management team once he finishes rotating through our departments. Previously, Nick was the office manager for a construction company. He also interned as a Business Solutions Consultant for a New Jersey-based health and nutrition company. An Eagle Scout, Nick holds a BA in Computer Information Systems and MBA from Quinnipiac University.


BrettEdCEFJun2018We’re proud to announce that Brett Ellerbrock, Technical Sales, has recently received his Certified Electroplater-Finisher (CEF) certification. He joins 1,700 other surface technology professionals who have, to date, received this esteemed designation from the National Association for Surface Finishing (NASF).

“The knowledge I obtained through this program is applicable every day in our industry,” Brett says. “It gives me a better understanding of the potential and limitations of each coating process we provide at General Magnaplate.”

“This certification is the only one recognized worldwide in the plating industry,” adds Ed Aversenti, President & COO. “It shows a commitment to education and accountability within our industry.”

The CEF Process

The goal of the CEF program is to expand engineers’ knowledge of electroplating and other surface finishing processes. The five-day course, which ran in Cleveland, Ohio, from June 4th to 8th, included 40 hours of seminars on a range of topics, including chemistry, electricity, electrochemistry, metallic corrosion, part fabrication, preparation and testing, as well as various plating processes for metals. At the conclusion of the course, Brett successfully passed its rigorous 2.5-hour exam.

“I now have a much better understanding of the metal finishing industry as a whole,” Brett says. “My hope is that I’ll be able to look at our own systems with a more critical eye—ensuring we continue to make the quality products our company was founded on.”

Brett first came to General Magnaplate as a management trainee in 2012. His recent CEF certification complements his other degrees in materials engineering: Brett holds a BS in Ceramic and Materials Engineering from Rutgers University (2006), as well as an MA in Materials Science and Engineering from Clemson (2010).

“General Magnaplate has invested in Brett because we consider him part of our management team—both now and in the future,” Ed says. “He is one who excels and has a thirst for knowledge.”

Bryan McFarland, Technical Sales, This email address is being protected from spambots. You need JavaScript enabled to view it.

Bryan McFarland editBryan McFarland, Technical Sales, will be responsible for maintaining contact with our customer base in the mid-Atlantic region, including Pennsylvania, southern New Jersey, Delaware, Maryland, Virginia and Ohio. Previously, he worked in business sales and customer relationship management and has over 30 years of experience in the fabrication and manufacturing sector—particularly, the specialty fabrication of OEM tube assemblies. Bryan holds an AAS degree in mechanical design from Montgomery County Community College, as well as a BA in Business Administration from Eastern University.  



Ryan Spuler, Technical Sales, This email address is being protected from spambots. You need JavaScript enabled to view it.

Ryan Spuler edit
Ryan Spuler joins our Technical Sales team at General Magnaplate Texas, where he will handle outside sales in his territories of southeast Texas and Louisiana. Ryan comes to us from the maritime industry. Previously, he was the Sales Manager for Wrist Ship Supply in New Orleans. He also lived and worked in Singapore for 14 months. Ryan holds a BBA in Finance from Texas Tech University.



Marino Rosario, Plant Manager, This email address is being protected from spambots. You need JavaScript enabled to view it.

Marino Rosario editMarino Rosario has been promoted to Plant Manager at General Magnaplate New Jersey in Linden. For over nine years, Rosario worked in production on the NEDOX® and PLASMADIZE® lines. Now, he will be responsible for keeping all of our production processes moving smoothly—whether assisting employees with masking, answering questions, reading blueprints or assisting in production.



May 9, 2018 - Linden, NJ - General Magnaplate Corporation is proud to announce that an exclusive license agreement has been signed with the UK’s Poeton Industries Ltd for the Apticote A20X™ surface enhancement process, used for treating the innovative A20X™ aluminum alloy.

A20X™ has a unique solidification mechanism and highly refined microstructure giving it exceptional strength, fatigue and thermal performance characteristics in both cast and additively manufactured form. Developed and patented by Aeromet International Ltd, a leading UK-based aerospace casting supplier, A20X™ is now licensed to foundries around the world, including across North America, and is also available in powder form for additive manufacturing.


The agreement means that General Magnaplate will become the exclusive supplier of Apticote A20X™, which they will brand AptiMag-X™ in North America. Licensed A20X™ foundries, additive manufacturing companies and aerospace customers will be able to have parts treated with AptiMag-X™ at the company’s facilities in Linden, New Jersey and Arlington, Texas.

A20X™ is MMPDS certified (as AA205) and is the strongest cast aluminum alloy available today, with strength properties comparable to 7000 series wrought material. A20X™ cast and additively manufactured parts are in production today for major aerospace customers. The AptiMag-X™ treatment enhances the surface of A20X™ parts improving wear resistance, hardening and finish.

Adam Smith, Group Commercial Manager for Aeromet and A20X™ commented: “Aeromet are pleased to welcome General Magnaplate to the global A20X™ supply chain. By bringing AptiMag-X™ to North America, General Magnaplate will be well placed to support the growing number of aerospace and defense customers taking advantage of A20X™ advanced aluminum castings and additively manufactured parts”.

For more information please contact Ed Aversenti at This email address is being protected from spambots. You need JavaScript enabled to view it. or +1-908-862-6200

Robert McKenzie, Quality Manager, This email address is being protected from spambots. You need JavaScript enabled to view it.

Robert McKenzieWe welcome Robert McKenzie to our global headquarters in Linden, New Jersey. As our new Quality Manager, he will be responsible for the health and validity of our Nadcap- and ISO-regulated quality management systems. Robert has previous experience working in project planning and management, engineering, quality assurance, quality control and manufacturing process improvement in the commercial, industrial, military, automotive, medical and aerospace industries. He managed the quality systems for a medical device component manufacturing facility, as well as the quality control department of an automotive injection molding and progressive die stamping facility. Robert holds a BS in Business Administration with a concentration in Business Management.


Ligon de Vogel, Project Manager, This email address is being protected from spambots. You need JavaScript enabled to view it.

ligon devogelLigon de Vogel joins our team as Project Manager at General Magnaplate Texas. In this role, he will be overseeing work related to plant construction. He will also support production and sales and assist on special projects. Ligon has experience in the oil and gas industry and previously worked for the North Dakota-based oilfield service company, B&G Oilfield Services, as a Directional Drilling Foreman. He holds a BA in Natural Resources and the Environment from Sewanee: The University of The South.



Brian Flammer, Technical Sales Representative, This email address is being protected from spambots. You need JavaScript enabled to view it.

brian flammer v2As our new Technical Sales Representative at General Magnaplate Texas, Brian Flammer will be educating our customers in Southern California and Arizona on the benefits of our coatings. This includes discussing possible applications and providing technical advice. Brian’s educational background is in physics and business management. Previously, he sold securities for a broker-dealer firm.




Matt Zaragoza, Production Manager, This email address is being protected from spambots. You need JavaScript enabled to view it.

matt zaragozaWe recently promoted Matt Zaragoza from Inside Technical Sales/Plater to Production Manager at General Magnaplate Texas. In this new role, Matt will ensure our production processes run smoothly and efficiently. He will also continue to handle technical sales, including providing customers with quotes and answering technical questions related to our coating processes.


With the holiday season upon us, General Magnaplate would like to share with you some of the ways we contribute to charitable causes, and humanitarian and educational programs in our community and worldwide.

This year, we are supporting Heifer International with a donation to several of their programs. One of these is a gift of honeybees which will be given to families to earn income through the sales of honey and beeswax. Millions of people in the world lack clean drinking water. Part of our donation goes towards Heifer’s efforts to install new water pumps and teach water conservation and sanitary practices. Another portion of our donation is for tree seedlings and training farmers to use natural fertilizers and methods to keep the soil healthy for yearly crops. We are also helping with a program which makes it possible for girls to go to school.

In past years, we have donated to Puppies Behind Bars, the American Red Cross, the Leukemia and Lymphoma Society, Kaleidoscope of Hope, Special Olympics, and the American Cancer Society. General Magnaplate has continued its membership with the Intrepid Sea, Air and Space Museum’s Anchor Society, supporting the Museum’s many education programs, exhibitions and maintenance of their extensive collection of historic artifacts.

General Magnaplate set up scholarships with Endicott College and Pepperdine University, to fund programs which enable single parents to have a residential college experience with their child, and for foster children to complete their education.

Here in Linden, we support our local community, contributing to emergency services, arts and education programs, donate to our town’s food bank and hire help from ARC, a county agency which helps those with disabilities find employment.

In our plants, we’ve celebrated Earth Day for many years, cleaning up our work areas and parking lots, planting flowers and trees, and continue to enjoy vegetables from our company garden. We recycle plastic bags, bottles, cans and paper. We continue to look for ways to conserve energy and resources. We greatly appreciate the assistance of all our employees in helping us to help others and the environment all year long.

May the spirit of the holiday season fill you and inspire you!

Happy Holidays to one and all.


Ed and Candi Aversenti and the entire staff

of General Magnaplate Corporation

Linden, NJ — May 12, 2016 - General Magnaplate is proud to announce Nadcap reaccreditation for the production of engineered coatings at its New Jersey facility. In addition, the Company’s Texas facility is currently undergoing the Nadcap approval process. The Nadcap program is designed to ensure the competency, capability and consistency of companies performing ‘special manufacturing processes’.

“We are delighted to announce our Nadcap reaccreditation because the quality of our process is a key differentiator for our customers across all of the industries we serve,” reports Fred Mueller, Corporate Quality and Safety Manager at General Magnaplate. “In addition to the reaccreditation Nadcap has also increased the time between audits to every eighteen months, from the typical twelve months, proof that we are exceeding compliance and reaching the highest possible quality standards.”

Nadcap is the leading worldwide cooperative program of major companies designed to manage a cost-effective consensus approach to special processes and products and provide continual improvement within the aerospace industry. Its mission is to provide international, unbiased, independent manufacturing process and product assessments and certification services for the purpose of adding value, reducing total cost, and facilitating relationships between subscribers and suppliers.

About General Magnaplate

General Magnaplate’s engineered coatings transform low-performance, plentiful and inexpensive metals into corrosion-resistant, chemical-resistant, super-hard, dry-lubricated products that last longer, are more cost-efficient, and perform faster. General Magnaplate is ISO 9001: 2008 certified, NADCAP accredited, and has been designated a "Star Site" by the US Department of Labor's Occupational Safety and Health Administration (OSHA). In addition, many of its coatings are both FDA and USDA compliant.  

General Magnaplate would like to remind its customers that its New Jersey facility has achieved Nadcap accreditation. General Magnaplate’s Texas facility is currently undergoing the Nadcap approval process.

Nadcap is the leading worldwide cooperative program of major companies designed to manage a cost-effective consensus approach to special processes and products and provide continual improvement within the aerospace and automotive industries. Its mission is to provide international, unbiased, independent manufacturing process and product assessments and certification services for the purpose of adding value, reducing total cost, and facilitating relationships between subscribers and suppliers.

Fred Mueller, Corporate Quality and Safety Manager of General Magnaplate, reported, “We are proud of our Nadcap accreditation. General Magnaplate has always been a leader in the aerospace industry, partnering with many of the OEMs and suppliers responsible for the United States’ proud history of space exploration. Nadcap’s mission to add value, reduce total cost, and build stronger relationships between vendors and customers matches our own corporate philosophy here at Magnaplate.”


We are pleased to announce a new range of ‘Basic’ products that offer differing characteristics and deliver great value for applications that have less demanding requirements. They may be a little more cost-effective but our new Basic products are applied with the same quality and professionalism that you have become used to from General Magnaplate.

Wear Resistance on Aluminum Surfaces
Part of our Tufram® family of coatings, Tufram Basic hard anodizing is an electrochemical process that creates a protective oxide layer on aluminum parts, improving corrosion resistance and imparting other desirable surface properties such as lubricity. Since the entire process takes place in a cool electrolyte bath, Tufram Basic protects aluminum parts from any thermal distortion.

A wide range of wrought and cast aluminum alloys can be hard anodized. Process conditions as well as aluminum alloy determine the hard oxide layer’s thickness, surface characteristics and degree of substrate incorporation. Our tight process control is a crucial ingredient in a quality hard anodized coating.

Wear resistant coating offers corrosion protection on metals
Nedox® Basic electroless nickel is a high quality electroless nickel process worthy of the Magnaplate name, which delivers superior performance compared to other electroless nickel processes.

Our Nedox Basic coating offers many distinct advantages when plating irregularly-shaped objects, holes, recesses, internal surfaces, valves or threaded parts. This coating features uniform deposit thickness and ductility relative to pure metals, and its high surface hardness and reliable corrosion-resistance makes it ideal for industrial applications.

Thermal Spray for Wear Resistance
Our Plasmadize® Basic thermal spray is an engineered coating system for applications experiencing high wear and abrasion. In the Plasmadize Basic thermal spray process, a metal alloy, ceramic or cermet material is applied by thermal application, creating a 0.003- to 0.25-inch layer on the surface. The high quality and process standards employed through this process make Plasmadize Basic the only thermal spray worthy of the Magnaplate name.

Unlike chemically deposited coatings, Plasmadize Basic mechanically bonds to the substrate material without altering its surface properties. The coating also limits the heat encountered by the substrate material, further preserving its original properties.

Continuing its strategy to offer customers a global coatings partner that can service facilities worldwide, General Magnaplate has announced its first Spanish licensee. Based in Barcelona, Tecnocrom Industrial has been a leading coatings provider in Spain and Portugal for 55 years and has earned a reputation as being extremely customer-focused.

This newly formed relationship with General Magnplate means that NEDOX® coatings will now be available in both Spain and Portugal. Tecnocrom Industrial serves many markets including packaging, pharmaceutical, oil & gas, automotive, military & aerospace, food processing, hydraulics, printing, paper and sealing.


“We are delighted that Tecnocrom Industrial has joined the Magnaplate Worldwide team,” reported Nemanja Marinkovic, International Licensee Liaison, Magnaplate Worldwide. “General Magnaplate and Tecnocrom Industrial share a common philosophy of solving our customers’ problems and putting their applications needs first. Also, we both have been working in the coatings industry for over fifty years so there is a tremendous amount of application data that we can share to improve the services we both offer.”

Jordi Giró, Export Manager at Tecnocrom Industrial, commented, “In our constant search for alternatives, more efficient and environmentally friendly coating solutions, we believe that the agreement with General Magnaplate will allow us to implement this new technology in our plating lines and successfully introduce it in the market with the help of our loyal customers.”


The Nedox Advantage

NEDOX enhances the performance of common metal alloys. By offering superior protection against wear, friction and corrosion, NEDOX can help less durable metals achieve the longevity and performance of chrome and stainless steel.

NEDOX exceeds the physical properties of common industry coatings such as nickel plating, electroless nickel plating, sulfamate nickel, co-dep electroless nickel and polymer impregnated electroless nickel.

It is well-known for its ability to eliminate stick-slip and galling in a wide variety of applications. It also performs well in chemically corrosive environments—including wash-down and uranium-enrichment applications with UF6 exposure. NEDOX is also highly resistant to salt spray.


To learn more about Tecnocrom Industrial visit:


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