Ventura, CA – April 15, 2016 – General Magnaplate Corp has announced this week that it will be closing its Ventura, CA, facility and will serve West Coast customers directly from its Arlington, TX and Linden, NJ operations. The engineering coatings company has reported two main reasons for the facility closure: difficult business conditions created by the State of California and the settlement of a potential lawsuit against subsidiary General Magnaplate California threatened by the Environmental Defense Center (EDC) of Santa Barbara, CA. The EDC claimed that General Magnaplate Corp. had violated the Clean Water Act, which the Company vigorously denies.

“After 36 successful years in Ventura we have made the extremely difficult decision to close our facility,” reports Candida Aversenti, CEO of General Magnaplate Corporation, a woman owned company. “This is a very sad day for our employees and for my family who have a long history of job creation in this area, but the simple fact is that the State of California does not provide a business friendly environment. Increases in Workers Compensation costs and government regulations, combined with predatory citizens groups and law firms that make their living entirely by preying on small businesses, have left us with no other choice but to shut down our California facility. This is in stark contrast to our New Jersey and Texas facilities which are flourishing in small business-friendly environments created by the respective local governments and environmental agencies.

Reacting to the allegations by the EDC that the company’s facility was discharging polluted storm water into the Santa Clara River, General Magnaplate’s President and COO, Edmund Aversenti, commented, ““General Magnaplate is not in violation of the Clean Water Act and ongoing investigations suggest that the alleged polluted storm water runoff from our facility actually came on to our property from neighboring properties exempt from CWA compliance. We have agreed to settle with the EDC for purely economic reasons. This is particularly upsetting given that we have a strong SWPPP (Storm Water Pollution Prevention Plan) in place at the California facility and have contracted consultants to insure that we are in compliance. General Magnaplate takes great pride in being environmentally responsible corporate citizens.”

Candida Aversenti added, “General Magnaplate’s coatings have an inherently positive effect on the environment, something that our founder, Dr. Covino, promoted many years before the current environmental trend.”

“He believed that the advancement of metal coatings would have a positive impact on the use of natural resources. Because our coatings improve the performance of metals, more abundant common metals can be used as substitutes, thereby preserving rare alloy ores. And by using coatings to preserve the life of metal parts, our customers are also able to reduce the amount of raw materials required for manufacturing and decrease the amount of scrap. Furthermore, reducing the need to make new parts also conserves energy used in manufacturing processes. There are many, many positive environmental effects to be had from the use of coatings for metal components.”

Anthony Strauss of the Strauss Law Group, which represented General Magnaplate in its case with the EDC, commented, “It is sad to see yet another employer leave the area. California is earning a reputation as a non-friendly business state and it’s the employees that are paying the ultimate price.”



About General Magnaplate

General Magnaplate California is a wholly owned subsidiary of General Magnaplate Corporation of New Jersey, a woman-owned small business. It has facilities in Texas and New Jersey and worldwide licensees. General Magnaplate applied "synergistic" coatings transform low-performance, plentiful and inexpensive metals into corrosion-resistant, chemical-resistant, super-hard, dry-lubricated products that last longer, are more cost-efficient, and perform faster, therefore conserving the earth’s valuable material resources. General Magnaplate is ISO 9001: 2008 certified, NADCAP accredited, and has been designated a "Star Site" by the US Department of Labor's Occupational Safety and Health Administration (OSHA). In addition, many of its coatings are both FDA and USDA compliant. Learn more about General Magnaplate at


About Strauss Law Group

Strauss Law Group, APC and Anthony Strauss are Ventura based attorneys representing small and medium sized business throughout California in business, employment and litigation matters. Mr. Strauss has been counsel for General Magnaplate for over twenty years. Go to for more information about the firm.

General Magnaplate is proud to announce we have received the Citation of Merit Award given by the Governor’s Occupational Safety and Health Awards Program. Information on this program can be found here:

For more photos from the Hudson/Union County awards dinner, please visit (fourth set of photos). Pictured here is Wayne R. Cromwell, Executive Vice President Operations of General Magnaplate, receiving our award.

Citation of Merit Award

General Magnaplate is proud to announce that our ISO 9001:2008 certification for all three North American facilities has been renewed.

Candida Aversenti, CEO, says “We are proud to have our ISO certification renewed. The principles of the ISO standard are the same as those here at General Magnaplate – a strong commitment of quality to our customers by every member of the company, together with a drive for continuous improvement. For over 60 years, General Magnaplate has been providing our customers with the utmost of quality and excellence. This certification reconfirms that commitment, and will help build stronger relationships with our customers.”

Raymond Grumling
Sales Manager, Ventura, CA Facility

Congratulations to Raymond Grumling who joined Magnaplate in 2010 and, following a stint in inside sales, has become the new sales manager for the Ventura plant in California. This facility is responsible for General Magnaplate’s customers in California, Nevada, Arizona, Colorado, Washington, Oregon, Utah, Idaho, Wyoming, and Montana.

Raymond has a strong background in metals and fabrication, as well as in fluid handling products used in fields such as agriculture, chemical manufacturing, oil production and refining, and waste water treatment. When he is not serving customers, Raymond enjoys motorcycles, autos, boats, planes – and anything that moves!


Robert Fess

Territory: Northern California, Nevada, Washington and Oregon
Cell: (732) 540-5957
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Robert Fess joins Magnaplate after years as an outside salesman for an aluminum and plastic distributor/ processor. He previously worked in technical sales in the industrial fluid handling systems field. A graduate from the University of Santa Cruz with BS degrees in Biology and Environmental Sciences, his hobbies include golfing, bocce, gardening and home improvement projects.

Bo Dobkins

Territory: Georgia, Tennessee, Alabama, Mississippi, and Florida
Cell: (732) 540-4918
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Bo Dobkins joins Magnaplate with 12 years technical sales experience. He graduated from North Georgia Tech and enjoys the outdoors, including camping, hunting, fishing and golfing.

In lieu of holiday gifts this year, General Magnaplate has become a member of the Intrepid Sea, Air & Space Museum’s Anchor Society. The Society supports the Museum’s innovative education programs, exhibitions and maintenance of their extensive collection of historic artifacts.  Since 1982, the mission of the Intrepid, a National Historic Landmark, has been to promote the awareness and understanding of history, science and service through its collections, exhibitions and programming in order to honor our heroes, educate the public and inspire youth.  Previously, General Magnaplate contributed to Project Enterprise, to rebuild the pavilion damaged by Superstorm Sandy which houses the Space Shuttle Enterprise onboard Intrepid. 

To learn more about the Anchor Society, visit

General Magnaplate’s new 10K series of high-performance coatings has been developed to deliver outstanding release properties to ferrous and non-ferrous parts exposed to continuous temperatures of up to 900°F, or intermittent temperatures of 1000°F.

Ideal for use in food processing and packaging applications, which often require the use of high-temperature baking ovens, the FDA-compliant series of water-based coatings provides parts with a low coefficient of friction, low surface energy and high water repellency. The 10K series coatings also protect the substrate from oxidation at high temperatures.

In addition to providing the release properties required for these types of applications, the low coefficient of friction delivered by the 10K series also ensures an easy-to-clean surface which reduces the need for caustic and acidic chemical wash-down solutions. The coatings deliver abrasion resistance, for longer part lifetime, and corrosion resistance to protect against wash-down solutions, where required.

According to Edmund Aversenti, COO/President of General Magnaplate, until now coatings have typically struggled to perform under these types of elevated temperatures, including fluoropolymer coatings. “The extremely high temperature tolerance of the 10K series of coatings opens new possibilities for the food processing and packaging industries, where coatings have failed to beat the heat. For example, packaging throughput can be increased by using higher temperatures to increase the speed of sealing operations.”

General Magnaplate has announced the launch of Magnamax-HT™, a new solid lubricant coating that offers low friction properties to metal parts for lubricity and release at temperatures up to 550°C.

Magnamax-HT can be added to many of General Magnaplate’s existing, industry-tested coatings (including Nedox® and Plasmadize®) to enable them to withstand continuous operating temperatures of up to 850°C* (or 1400°C in vacuum and 1800°C in inert gas) where conventional dry-film lubricants/polymers fail to perform.

Magnamax-HT delivers friction properties as low as 0.168 (static) and 0.179 (dynamic) at room temperature and as low as 0.266 at 800°C. Suited to tribological applications, the new coating technology meets the demand for greater release properties and lubricity with higher temperature stability. As well as offering thermal conductivity and low thermal expansion, the coating also resists oxidization

Edmund Aversenti, COO/President of General Magnaplate, comments, “We are proud that this highly innovative coatings technology is environmentally friendly and non-toxic too because it does not contain any fluorocarbons or graphite. Environmentally-conscious manufacturers will also be pleased to know that when added to Magnaplate’s existing coatings, Magnamax-HT can also lower friction by 50 per cent or more, which directly reduces energy consumption.”

*Independent test data available directly from General Magnaplate

General Magnaplate's new MAGnanoSHIELD® coating technology provides antimicrobial protection for metal parts while delivering a low coefficient of friction, water-resistance, wear and corrosion resistance, and release properties. The coating technology protects against the risk for contamination to equipment during the manufacturing process that can lead to food borne diseases.

Offering a bacterial reduction of greater than 99.9999 percent*, MAGnanoSHIELD can augment many of General Magnaplate's industry-tested, FDA-compliant protective coatings. The combination of MAGnanoSHIELD with these coatings (including Nedox® and Tufram®) offers tremendous functionality to design engineers, while improving corporate sanitation and health programs. Adding MAGnanoSHIELD does not change the visual appearance of the coating.

Applications for the new coatings technology include food processing and packaging equipment, pharmaceutical and nutraceutical packaging, medical devices and cookware manufacturing.

Depending on the requirement of the application, the coating prolongs part life by protecting it against wear and abrasion. Additionally, the low coefficient of friction also ensures an easy-to-clean surface which reduces the need forcaustic and acidic chemical wash-down solutions. Corrosion resistance will protect against wash-down solutions, where required.

*validated by independent test laboratories in both US and Japan -- test data available directly from General Magnaplate.

General Magnaplate Corporation has announced that AHC Benelux is now licensed to offer European customers its Lectrofluor® coating in The Netherlands, Belgium and Luxemburg. In addition, AHC Benelux (which already offers Tufram®, Nedox®, HMF® and Hi-T-Lube®) has also been appointed General Magnaplate’s exclusive licensee for Germany.

The Lectrofluor series of high-technology, polymer-based, surface enhancement coatings provides superior resistance to metal parts and equipment subjected to corrosion, chemicals and abrasive wear (especially from slurries). Coatings in this series also exhibit excellent release characteristics and many of them meet FDA, USDA, CFIA and CFIA codes - making them ideal for use in food, pharmaceutical and external medical applications.

“We are excited to be able to offer the Lectrofluor coatings to our customer-base because FDA-approval is critical for those companies exporting parts to the US,” reported Thorsten Karla, Sales Manager for AHC. “Lectrofluor expands our offering because it’s a lower cost for option for customers who only require release properties, or have mixed-metal parts that require both wear protection and release properties.

?Edmund Aversenti, COO of General Magnaplate, added, “AHC has been a tremendous licensee for General Magnaplate in Europe, and we are excited to be building upon this relationship with the addition of Lectrofluor and their exclusive right to Germany. Like General Magnaplate, AHC places a strong emphasis on solving problems for its customers and offers a great deal of technical expertise.”

General Magnaplate Corporation has awarded a license to Precision Surface Technologies (PST) of Grimsby, ON, for its Dynaloy™ enhanced proprietary chrome process. Dynaloy protects any base metal part (except Magnesium) against wear, galling, friction and corrosion. The award follows increased demand for the Dynaloy process in Canada, while PST also has the capability to process vary large parts with a hard chrome coating.

"As the industry leader, General Magnaplate is constantly striving to improve the delivery of its coatings technology," reports Ed Aversenti, COO of General Magnaplate. "We are pleased to announce that PST will be our new licensee in Canada, providing our customers with high quality service, large-scale capabilities and unmatched industry expertise."

Aversenti continues, "Dynaloy has rewritten the specifications of leading machine tool builders by establishing new standards for increased life and extended serviceability of machine guides. Parts can be processed at any stage of their service life without the need for expensive machining operations to follow, which greatly reduces turnaround time and saves money."

General Magnaplate's Dynaloy creates a micro-surface that delivers extreme abrasion resistance with no edge build-up or micro cracks, to ensure optimal protection without affecting the tolerances of metal parts. Dynaloy coatings reproduce, with precise detail, the surface morphology of the original metallic substrate. After processing, parts exhibit an attractive silver matte finish.

Greg Schneider, President of Precision Surface Technologies, comments, "Dynaloy is a much sought after process in Canada, and now customers can look forward to our increased capabilities as we will be able to process parts up to 22 feet in length, 60 inches in diameter, and weighing up to 24,000 pounds. In addition, customers requiring grinding and other machining services on large steel parts (up to 36 feet in length, 60 inches in diameter and weighing 66,000 pounds) can have it completed under one roof. This will reduce delivery times, reduce handling and ensure consistent ISO quality."

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