General Magnaplate is proud to announce that our ISO 9001:2008 certification for all three North American facilities has been renewed.

Candida Aversenti, CEO, says “We are proud to have our ISO certification renewed. The principles of the ISO standard are the same as those here at General Magnaplate – a strong commitment of quality to our customers by every member of the company, together with a drive for continuous improvement. For over 60 years, General Magnaplate has been providing our customers with the utmost of quality and excellence. This certification reconfirms that commitment, and will help build stronger relationships with our customers.”

UPDATE—January 2019

General Magnaplate New Jersey and Texas facilities are now ISO 9001:2015 Certified.

Read more →

General Magnaplate Corporation has announced that AHC Benelux is now licensed to offer European customers its Lectrofluor® coating in The Netherlands, Belgium and Luxemburg. In addition, AHC Benelux (which already offers Tufram®, Nedox®, HMF® and Hi-T-Lube®) has also been appointed General Magnaplate’s exclusive licensee for Germany.

The Lectrofluor series of high-technology, polymer-based, surface enhancement coatings provides superior resistance to metal parts and equipment subjected to corrosion, chemicals and abrasive wear (especially from slurries). Coatings in this series also exhibit excellent release characteristics and many of them meet FDA, USDA, CFIA and CFIA codes - making them ideal for use in food, pharmaceutical and external medical applications.

“We are excited to be able to offer the Lectrofluor coatings to our customer-base because FDA-approval is critical for those companies exporting parts to the US,” reported Thorsten Karla, Sales Manager for AHC. “Lectrofluor expands our offering because it’s a lower cost for option for customers who only require release properties, or have mixed-metal parts that require both wear protection and release properties.

?Edmund Aversenti, COO of General Magnaplate, added, “AHC has been a tremendous licensee for General Magnaplate in Europe, and we are excited to be building upon this relationship with the addition of Lectrofluor and their exclusive right to Germany. Like General Magnaplate, AHC places a strong emphasis on solving problems for its customers and offers a great deal of technical expertise.”

General Magnaplate Corporation has awarded a license to Precision Surface Technologies (PST) of Grimsby, ON, for its Dynaloy™ enhanced proprietary chrome process. Dynaloy protects any base metal part (except Magnesium) against wear, galling, friction and corrosion. The award follows increased demand for the Dynaloy process in Canada, while PST also has the capability to process vary large parts with a hard chrome coating.

"As the industry leader, General Magnaplate is constantly striving to improve the delivery of its coatings technology," reports Ed Aversenti, COO of General Magnaplate. "We are pleased to announce that PST will be our new licensee in Canada, providing our customers with high quality service, large-scale capabilities and unmatched industry expertise."

Aversenti continues, "Dynaloy has rewritten the specifications of leading machine tool builders by establishing new standards for increased life and extended serviceability of machine guides. Parts can be processed at any stage of their service life without the need for expensive machining operations to follow, which greatly reduces turnaround time and saves money."

General Magnaplate's Dynaloy creates a micro-surface that delivers extreme abrasion resistance with no edge build-up or micro cracks, to ensure optimal protection without affecting the tolerances of metal parts. Dynaloy coatings reproduce, with precise detail, the surface morphology of the original metallic substrate. After processing, parts exhibit an attractive silver matte finish.

Greg Schneider, President of Precision Surface Technologies, comments, "Dynaloy is a much sought after process in Canada, and now customers can look forward to our increased capabilities as we will be able to process parts up to 22 feet in length, 60 inches in diameter, and weighing up to 24,000 pounds. In addition, customers requiring grinding and other machining services on large steel parts (up to 36 feet in length, 60 inches in diameter and weighing 66,000 pounds) can have it completed under one roof. This will reduce delivery times, reduce handling and ensure consistent ISO quality."

Raymond Grumling
Sales Manager, Ventura, CA Facility

Congratulations to Raymond Grumling who joined Magnaplate in 2010 and, following a stint in inside sales, has become the new sales manager for the Ventura plant in California. This facility is responsible for General Magnaplate’s customers in California, Nevada, Arizona, Colorado, Washington, Oregon, Utah, Idaho, Wyoming, and Montana.

Raymond has a strong background in metals and fabrication, as well as in fluid handling products used in fields such as agriculture, chemical manufacturing, oil production and refining, and waste water treatment. When he is not serving customers, Raymond enjoys motorcycles, autos, boats, planes – and anything that moves!


Robert Fess

Territory: Northern California, Nevada, Washington and Oregon
Cell: (732) 540-5957
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Robert Fess joins Magnaplate after years as an outside salesman for an aluminum and plastic distributor/ processor. He previously worked in technical sales in the industrial fluid handling systems field. A graduate from the University of Santa Cruz with BS degrees in Biology and Environmental Sciences, his hobbies include golfing, bocce, gardening and home improvement projects.

Bo Dobkins

Territory: Georgia, Tennessee, Alabama, Mississippi, and Florida
Cell: (732) 540-4918
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Bo Dobkins joins Magnaplate with 12 years technical sales experience. He graduated from North Georgia Tech and enjoys the outdoors, including camping, hunting, fishing and golfing.

Tufram® 641 is a new coating developed by General Magnaplate to increase the cleanability of aluminum parts while also creating a steel-hard surface that increases durability and protects against corrosion.

The release properties provided by Tufram 641 ensure that substances can be easily removed from aluminum parts without the need for corrosive and damaging cleaning solvents.   Ink can be easily wiped off rollers and ink pans, biological materials can be easily cleaned from clinical diagnostic equipment, and sticky foodstuffs removed from dairy mixers and food processing equipment.

In the case of the clinical and medical industry, Tufram 641's properties also protect diagnostic equipment from high and low pH reagents that can stain and corrode aluminum parts.  Tufram 641 meets all USDA, FDA, NSF and CFIA codes.

According to General Magnaplate, the need for less cleaning time, the reduced requirement for corrosive cleaning solvents, and the increased hardness of the part's surface all combine to increase the lifespan of aluminum parts and increase production efficiency.

In lieu of holiday gifts this year, General Magnaplate has become a member of the Intrepid Sea, Air & Space Museum’s Anchor Society. The Society supports the Museum’s innovative education programs, exhibitions and maintenance of their extensive collection of historic artifacts.  Since 1982, the mission of the Intrepid, a National Historic Landmark, has been to promote the awareness and understanding of history, science and service through its collections, exhibitions and programming in order to honor our heroes, educate the public and inspire youth.  Previously, General Magnaplate contributed to Project Enterprise, to rebuild the pavilion damaged by Superstorm Sandy which houses the Space Shuttle Enterprise onboard Intrepid. 

To learn more about the Anchor Society, visit

Our mission is to develop new coatings, materials and processes that capitalize on their unique properties at a micro/nanometer scale to create entirely new products with improved functionality and capabilities to benefit a large number of industries. Candida Aversenti, CEO of General Magnaplate, adds, “2011 is going to be an extremely exciting year for General Magnaplate’s customers and global licensees. Not only are we working tirelessly to push the boundaries of coating technology to deliver the most innovative coatings available today, we are also adding great new talent, to keep Magnaplate moving forward.”  

General Magnaplate has developed a range of metal coatings designed to increase the performance and lifespan of food processing equipment by adding hardness to the parts to protect them against wear, abrasion, corrosion, friction and galling.  Recently, the Company also received certification from NSF for its revised standard for food equipment materials used in food service equipment, 'NSF 51'.

Magnaplate's TUFRAM coating combines the hardness of aluminum oxide ceramic with the properties of selected proprietary polymers, providing aluminum parts with new levels of hardness, wear and corrosion resistance, and permanent lubricity.   The hardness of the coatings ensures minimal production downtime for food processing equipment, while the lubricity makes equipment easier to clean and assures efficient mold release in appropriate food applications.

Another one of Magnaplate's coatings range, NEDOX, increases the performance of all types of metals, including aluminum.  NEDOX, a multi-step proprietary process, permanently combines the advantages of hard coat plating with the controlled infusion of low-friction polymers and dry lubricants.  Food processing engineers can boost performance while reducing cost by substituting NEDOX-coated low cost ferrous and non-ferrous alloys for more expensive metals.

General Magnaplate's coatings meet USDA, FDA, NSF and CFIA codes.

Community is alive and well in Linden, NJ, if the events for Earth Day at General Magnaplate and Magnalube were anything to go by. This year, the two industrial companies opened a newly built raised bed garden so all employees will be able to share in the harvest this summer and fall. What is truly unique about this endeavor is that a local farm will be providing the seedlings (and expertise) while an employee will be donating the compost from her compost garden at home. For over 40 years, Earth Day—April 22—has inspired and mobilized individuals and organizations worldwide to demonstrate their commitment to environmental protection and sustainability.

Candi Aversenti, CEO of General Magnaplate, and Luke Saunders, President of Magnalube, purchased materials for the beds and some soil. The seedlings came from Ralston Farm – a Mendham farm run by Bennett Haynes who is starting off his first season farming independently, and runs a local CSA (Community Supported Agriculture) for residents to buy local, seasonal food directly from a farmer. “We’ve always celebrated Earth Day and placed a great emphasis on recycling and the environment, but this year is something truly special,” reports Candi Aversenti, CEO of General Magnaplate. “The collaboration of industrial companies, a local farmer and an employee who is donating her own compost, shows that there is a real sense of community and a real passion for caring about the environment.” “All of our employees were involved and we all enjoyed raking, digging and sowing seeds in the sunshine with some expert direction from Bennett Haynes. And this isn’t just for the benefit of the environment, all of those employees involved in helping out will literally be able to reap the fruits of the labor come harvest time.” Luke Saunders, President of Magnalube, added, “We are proud to play such an active role in this event and as a small thank you to Bennett we even lubed his tractor with one of our industrial lubricant products!” Both General Magnaplate’s coatings and Magnalube’s lubricants extend the life of metal parts and reduce friction, which reduces scrap and the reliance on scare resources, while lowering energy consumption.  

Molding Technology Slashes Processing Time and Costs

A breakthrough development by General Magnaplate Corporation in layup-molding technology promises to deliver considerable time reductions and cost savings for fabricators of parts constructed from composite materials.

Edmund V. Aversenti, General Magnaplate's Chief Operating Officer, reports that his company's CMPT® process reduces the total time needed to make large all-metal lay-up molds for complex reinforced composites from the current six-to-twelve month period to as little as six weeks, while also slashing tooling capital investment by one-third.

Says Aversenti, "Tools manufactured by General Magnaplate with the CMPT process reproduce fine pattern detail, with dimensionally stability, and the process is consistent with traditional EDM finished tooling. CMPT represents a quantum leap in the composite fabrication industry, making it possible to drastically lower the final cost for many molded, complex-shaped parts, especially those with contours. Such contoured composite parts are used in applications as diverse as Stealth bombers and refrigerator doors."
CMPT is a dense, multi-directional, all-metal-weaving process which eliminates the need to machine layup-molds out of large, heavy metal ingots or castings that require so much time to fabricate. It combines the accuracy, precision, and good surface quality previously available only after machining. It enables high-temperature tooling for long or short production runs for cures up to 750° F. The toolface can be made from any alloy, from aluminum to zinc, including high nickel INVAR.

Aversenti continues, "Depending on the size of the tool face (Magnaplate currently has the capacity to make tool faces up to 12-feet square) this robotically controlled process can take from a few hours to several days. When completed, the tool face is ready for use after being positioned on a flex-contour holding table for stability."

"The shorter lead times lower costs of CMPT will permit more frequent model changes by larger companies as they quickly adjust designs to consumer tastes. A customized tool-leasing program being developed allows smaller companies   to board the "composite express" by manufacturing and selling complex shapes without making major capital investments and without long lead times between concepts and salable products."

All five General Magnaplate plants - Linden NJ, Arlington TX, Ventura CA, and Ajax, Ontario are already capable of creating toolfaces with the CMPT process. Magnaplate has licensees in Sweden, The Netherlands, the UK, and Germany.

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