New Materials and Design Concepts Used in Black & Decker's New ProFinish Steam Iron

What can you do to improve a "simple" electrical appliance that was first patented 115 years ago, is in practically every American home, and which most users already feel gives good service and value? That was the problem that faced the product designers at Black & Decker a few years back when management decided to move aggressively to regain its share of the upper tier of the electric iron market.


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