U.S. Technology Centers


General Magnaplate Corporation
Corporate Headquarters

1331 West Edgar Road
Linden, NJ 07036
Jeff Keith
Operations Manager
info@magnaplate.com
(800) 441-6173


General Magnaplate Texas
801 Avenue G East
Arlington, TX 76011
John Larsen
Vice President/General Manager
jlarsen@magnaplatetx.com
(800) 441-6173


Newsletter Signup

2013

General Magnaplate Develops Friction Calculator App

Available for both iPhones and Android devices, Magnaplate's app provides static and dynamic coefficients of friction (COF) for more than 200 pairings of commonly used materials and engineered coatings. Download links and a web version of the app are available at: www.frictioncalculator.com

2012

Magnaplate Celebrates its 60th Anniversary

2012

SpaceX and NASA

Magnaplate plays a mission-critical role coating parts for SpaceX’s Dragon capsule and NASA’s Curiosity Mars rover.

2011

A Banner Year for Magnaplate

  • The Company launches three new coatings: 10K™ series, MAGnanoSHIELD® and Magnamax-HT™.
  • Indian licensee appointed: Electrochem.
  • Canadian licensees appointed: Aluminum Surface Technology and Precision Surface Technology.

2010

NADCAP Accredited


Australian licensee appointed: SEC Plating

2008

ISO 9001: 2008

Magnaplate upgrades its quality status.

2007

A Great Loss – Doc Covino

Dr. Charles P. Covino, Magnaplate’s founder and a coatings industry innovator, sadly passes away at age 82.

2006

Candida Aversenti named CEO and Board Chair. Edmund Aversenti named President and COO.

2004

Mars Rover Lands

Magnaplate's coatings play a critical role in the Mars Rover’s descent rate limiter.

2003

Magnaplate is awarded ISO 9000.

1999

  • CMPT wins New Jersey Research & Design Council Patent of Year Award.
  • Nussbaum Bodycote.
  • Hank Levin retires from Board Of Directors after 40 years of service.
  • General Magnaplate Corp. voted into NJ’s Inventor’s Hall of Fame.
  • Doc Covino retires as CEO; Candida Aversenti appointed CEO.
1998

Magnaplate CMPT® Process Invented

CMPT is a breakthrough development by General Magnaplate in layup molding technology to save time and money for fabricators of parts constructed of composite materials.

1997

Magnaplate HTR® Invented

Magnaplate HTR increases the release efficiency of molds and dies made of steel, copper, brass, aluminum and other metals exposed to high temperatures.

1996

Magnaplate.com Goes Live

General Magnaplate grasps the cyber age firmly and offers customers a wealth of information about its coatings, and their applications, on www.magnaplate.com.

1996

Goldenedge® Invented

Goldenedge is an ultra-hard, micro-thin coating for use on the cutting edges of blades, knives, slicers and other sharp-edged devices.

1995

Hi-T-Lube® Makes Guinness Book Of Records

Hi-T-Lube is recognized by the Guinness Book of Records as the solid with the lowest COF in the world.

1995

Magnaplate TNS® Invented

Magnaplate TNS coatings solve the “sticky substance” problems encountered so often in all segments of the adhesive industry —adhesive formulating, label printing, tape manufacturing, and converting.

1992

General Magnaplate receives the Lyndon B. Johnson Space Center Award for its contribution to the ‘space program’.

1991

Doc inducted into New Jersey Inventors Congress and Hall of Fame.

1990

Dynaloy® Invented

Dynaloy, a hard, super-thin selectively deposited chromium coating is invented.

1989

Plasmadize® Invented

Plasmadize combines the advantages of thermal spraying with the controlled infusion of polymers, dry lubricants or other materials to provide an entirely new composite with improved properties.

1988

Magnaplate HCR® Invented

  • HCR increases atmospheric corrosion protection 1995 beyond all known methods of aluminum treatment while also providing excellent wear resistance.
  • UK licensee appointed: Poeton Industries LTD.
  • Dutch licensee appointed: Mifa (now AHC Benelux).
1986

Candida Aversenti becomes President.


Magnaplate SNS™ invented.

1985

Edmund Aversenti joins General Magnaplate.

1983

Magnaplate HMF® & Magnagold® Invented

Magnaplate HMF creates an extremely hard, mirror-smooth, highly reflective micro-finish on the surface of ferrous metal, copper or aluminum alloy components. Magnagold, is an enhanced PVD titanium nitride coating for high strength alloys.

1982

Texas facility upgrades to current Arlington location.


Candida Covino joins company.

1981

Space Shuttle Makes First Earth Orbit

As NASA entered more advanced phases of its space program, new problems kept cropping up, requiring technological improvements to provide extremely hard, dry-lubricated surfaces to hundreds of aluminum, titanium and steel parts, tools and pieces of equipment.

1980

California facility opens.

1978

Swedish licensee appointed: FFV a government owned facility (now Bodycote).

1976

Lectrofluor® Invented

Lectrofluor provides superior corrosion, chemical resistance and mold release even in extremely hostile environments.

1975

Magnadize® Invented

Increasing the surface hardness and lubricity of magnesium, Magnadize improves the metal’s resistance to corrosion and oxidation, and prevents abrasion and galling.

1973

Moon Rock Displayed in Linden

As a mark of gratitude for his contribution to the space race, NASA presents ‘Doc’ with a piece of the “rock” which was displayed at Magnaplate’s Linden  facility.

1973

First Texas facility opens.

1970

Nedox® Invented

Significantly increasing metals’ corrosion resistance and wear life, Nedox permanently combines the advantages of plating with the controlled infusion of low-friction polymers and dry lubricants.

1969

First Man Walks on the Moon

Thanks to General Magnaplate, not only was ‘man’ able to walk on the moon, he was able to drill into it too. Canadize treatment on both the inside and outside of the titanium core-sample drill tubes prevented galling and eliminated contamination of the moon rock samples.

1968

Canadize® Invented

Canadize augments surface hardness and lubricity for titanium and titanium alloys.

1967

Tufram, Inc. opens in Linden, NJ to produce cookware ranked No. 1 in the US two years in a row by Consumer Reports.

1965

Japanese licensee appointed: ULVAC.

1964

Tufram® Invented

Engineers worldwide recognize Tufram as the solution to a host of problems faced by aluminum components on all types of manufacturing, processing and packaging equipment.

1963

Doc, and a hand- picked team comprising scientific specialists, evaluates all Quality Assurance for NASA and its prime contractors.

1962

Doc Covino breaks ground by publishing his famous ‘QA Manual’ distributed by Industrial Press.

1961

Hi-T-Lube® Invented

Hi-T-Lube is a dry-film lubricant that solves critical problems of wear, galling and fretting on steel, stainless steel and copper alloys at high and low temperature extremes, even under heavy loads.

1959

Sylvia Covino (Doc’s wife) joins the family affair.


Acquires Eastern Testing Labs of Long Island, NY.

1958

Magnaplate makes first Public Reg ‘A’ Offering.  Moves to larger Belleville, NJ plant.

1954

Magnaplate moves to Bloomfield, NJ plant

1952

Magnaplate Metal Finishers is established in Hoboken, NJ.

feedback